About Us

About Us

Equine Elegance is South Africa’s exclusive importer of the prestigious Italian equestrian house, Cavalleria Toscana, bringing world-class craftsmanship, refined performance, and timeless sophistication to discerning riders across the country.

Founded from a deep appreciation for the elegance of the equestrian lifestyle, Equine Elegance was created to offer South African riders access to one of the world’s most respected luxury equestrian brands. After more than a year of dedicated relationship building and collaboration, Equine Elegance proudly secured its position as the preferred South African partner of Cavalleria Toscana.

Our carefully curated collections feature premium rider apparel and select equestrian accessories that embody the brand’s renowned balance of innovation, technical excellence, and understated luxury. Every piece is selected with intention, offering riders exceptional comfort, performance, and style both in and out of the arena.

The Story Behind the Brand

The name Equine Elegance reflects a belief that equestrian fashion should honour both the grace of the horse and the dedication of the rider. It is a celebration of a lifestyle where passion, discipline, and sophistication meet.

Behind the brand is founder Nina Neeleman, whose entrepreneurial journey spans nearly two decades. With a background in somatology, luxury retail, and business ownership, she has built her career around exceptional service, attention to detail, and meaningful client relationships.

Having successfully established and sold businesses while operating a thriving salon since 2007, Nina developed a reputation for professionalism, excellence, and an unwavering commitment to customer experience. Her appreciation for luxury brands, combined with a passion for the equestrian lifestyle, laid the foundation for what would become Equine Elegance.

What began as a mother’s desire to support her daughter Katy’s equestrian journey soon revealed a gap in the South African market. As Katy progressed in the sport, it became increasingly evident how difficult it was for riders to access the world’s leading equestrian brands locally. Recognising an opportunity to bring something exceptional to the South African equestrian community, Nina set out to create a brand that would offer riders access to the same level of quality, innovation, and sophistication enjoyed by equestrians around the world.

Today, Equine Elegance remains proudly family-led, built on a foundation of authenticity, personalised service, and a genuine understanding of the equestrian lifestyle.

The Equine Elegance Experience

At Equine Elegance, luxury extends beyond the garments themselves.

We offer a personalised boutique experience through private appointments, allowing clients dedicated one-on-one service in an elegant and welcoming environment. For added convenience, clients may also shop from the comfort of their homes, while our mobile boutique brings the elegance of Cavalleria Toscana directly to selected equestrian events and shows throughout South Africa.

Every interaction is guided by the same values reflected in the collections we represent: quality, authenticity, attention to detail, and timeless style.

Our Ambassadors

We are proud to partner with a select group of  riders who embody the values of Equine Elegance both inside and outside the arena:

• Alexandra Miszewski
• Katy Neeleman
• Olivia Goussard

Through their dedication, sportsmanship, and passion for equestrian sport, they represent the next generation of excellence and the future of the equestrian community.

Our Vision

Equine Elegance exists to elevate the South African equestrian experience through exclusive access to world-class brands, exceptional service, and a carefully curated luxury offering.

We believe true elegance is never fleeting. It is found in craftsmanship, authenticity, and the enduring connection between horse and rider.

Equine Elegance is more than a boutique. It is a celebration of equestrian excellence, Italian craftsmanship, and the pursuit of timeless style.